Portfolio AppOmni
Brand Systems Design System Motion Visual Design

AppOmni

Building a scalable visual design system for a cloud security leader, from RSA conference experiences to product motion and digital campaigns.

Role
Senior Visual Designer
Client
AppOmni
Year
2024–Present
Deliverables
Brand System · Motion · Campaign · Events

Security Design That Earns Trust

AppOmni sits at the intersection of SaaS security and enterprise compliance, a space where design has to do heavy lifting. Buyers are sophisticated CISOs and security architects who can spot fluff instantly. The brand had to communicate depth, intelligence, and precision before a single word was read.

Brought on as Senior Visual Designer, I've been driving the visual strategy across brand systems, product marketing, event presence, and digital campaigns, creating a cohesive design language that makes AppOmni feel as sophisticated as the platform it's selling.

One System, Every Surface

Enterprise security brands often default to cold, technical aesthetics: dark blues, circuit-board textures, padlock iconography. AppOmni needed something sharper: a visual language that felt authoritative without being sterile, and dynamic without sacrificing clarity.

I developed a motion-forward design system built around AppOmni's purple, using generative motion, flowing energy forms, and layered depth to communicate the platform's intelligence. That same visual DNA scaled from 80-foot RSA trade show backdrops down to 1080×1080 LinkedIn ads and in-product UI moments, giving the brand a consistent visual identity across every context where buyers encounter it.

76%
Scroll depth on key pages, up from 10%
3 days
Page build time, down from 10 days
40%
Engagement improvement on high-converting pages
Next Project
Secureframe →