Portfolio AppOmni
Brand Systems Design System Motion Visual Design

AppOmni

Building a scalable visual design system for a cloud security leader, from RSA conference experiences to product motion and digital campaigns.

Role
Senior Visual Designer
Client
AppOmni
Year
2024–Present
Deliverables
Brand System · Motion · Campaign · Events

Security Design That Earns Trust

AppOmni sits at the intersection of SaaS security and enterprise compliance, a space where design has to do heavy lifting. Buyers are sophisticated CISOs and security architects who can spot fluff instantly. The brand had to communicate depth, intelligence, and precision before a single word was read.

Brought on as Senior Visual Designer, I've been driving the visual strategy across brand systems, product marketing, event presence, and digital campaigns, creating a cohesive design language that makes AppOmni feel as sophisticated as the platform it's selling.

Brand
Motion
Events
Web

One System, Every Surface

Enterprise security brands often default to cold, technical aesthetics: dark blues, circuit-board textures, padlock iconography. AppOmni needed something sharper: a visual language that felt authoritative without being sterile, and dynamic without sacrificing clarity.

I developed a motion-forward design system built around AppOmni's purple, using generative motion, flowing energy forms, and layered depth to communicate the platform's intelligence. That same visual DNA scaled from 80-foot RSA trade show backdrops down to 1080×1080 LinkedIn ads and in-product UI moments, giving the brand a consistent visual identity across every context where buyers encounter it.

76%
Scroll depth on key pages, up from 10%
3 days
Page build time, down from 10 days
40%
Engagement improvement on high-converting pages