Brand Systems Leader · Creative Director · Design Operator
I turn brand strategy into design systems that scale — from early-stage identity to enterprise campaign execution.
Currently: |
High-impact creative across tech, SaaS, and cultural institutions, from IPO launches to cultural documentary films.
AI-assisted tools, games, workflows, and experiments — some live, some in progress, some just getting started.
A growing portal of interactive horror RPGs set in the Stephen King universe. One game live, five in development — branching narrative, turn-based combat, and an expanding universe roadmap.
Play Now →Drop in a brand asset, AI reads the visual context, proposes environment categories, and generates a contextually matched mockup scene. Built natively in Figma Weave.
Takes one piece of content and expands it into a full ecosystem — social posts, emails, video snippets, sales slides, and thought leadership assets.
Generates event names, taglines, keynote themes, and slide templates optimized for physical events. Outputs a Stage Kit of brand tokens and assets.
Standalone web tool for generating structured, styled multistep forms fast.
Try It →Agent system prompt for operationalizing the Evergreen Product Stories service — covering offer creation, intake, briefs, image sets, video planning, QA, handoff, and refresh cycles.
Upload brand assets, select a venue type, adjust lighting and camera angle — outputs contextual booth or stage mockups inside realistic environments.
Evaluates design performance across real-world conditions — LED displays, print, and daylight. Test before you produce.
Interactive sandbox for exploring motion behavior across a grid system. Export presets directly.
Visualizes layout rhythm like a waveform — surfaces the invisible structure underneath a composition.
Prompt system for generating structured creative briefs fast — built for brand and campaign work.
Try It →Generates campaign headlines based on brand archetype and tone inputs.
Transforms brand attributes into a visual DNA strand — with color, type, and motion logic embedded.
Converts product UI screenshots into simplified, on-brand illustrations. Platform TBD.
I craft engaging digital experiences and elevate brand narratives for tech, SaaS, and cultural institutions, working in close cross-functional alignment with Product, Engineering, and C-suite teams to build design cultures that outlast the engagement.
With 15+ years across UX/UI design, brand strategy, and creative direction, I've shaped campaigns, systems, and events for MongoDB, DocuSign, AppOmni, Navan, and BetterUp. I come in at the strategy level and stay through execution, from brand identity to 80-foot conference backdrops to conversion-optimized landing pages.
The work is only finished when the team can run it without me.
A pleasure to work with: a unique ability to understand project goals while interpreting feedback, and to execute multiple workstreams simultaneously without sacrificing quality.
From early-stage startups to publicly traded enterprises, I build design cultures that last.
Sole senior brand designer at a Series-stage SaaS security company. Built visual systems, campaign frameworks, and modular web components adopted as shared infrastructure, reducing page build time from 10 days to 3 days.
Developed narrative structure and visual direction for the Meta Connect 2025 developer keynote opening segment. Earned co-lead on the broader intro sequence through concept clarity across a high-stakes, time-compressed production.
Founder-led studio serving SaaS and developer-facing clients including Apollo GraphQL, BetterUp, Gong, and Lyft Business. Full creative direction, scoping, and stakeholder alignment on every engagement.
Built brand governance, conversion systems, and modular templates from scratch. Increased landing page conversion 30% in 3 months through design-led A/B testing and reduced ad hoc design requests by 40%.
Led the global TripActions-to-Navan rebrand across 12 countries and 8 field teams. Managed a $500K annual OOH program including a $150K Visa co-funded campaign.
Led creative direction for MongoDB World and the IPO launch alongside the CEO, CTO, and CMO. Reduced site drop-off 30% through developer-first redesigns and decreased project cycle time 20% through reusable campaign systems.
Built the creative function and led integration campaigns for Salesforce, Microsoft, and Google partnerships. Increased platform adoption 30% through co-marketing campaigns spanning print, digital, and OOH.
Whether you're launching a product, scaling a brand, or need a creative partner who can think strategically and execute beautifully. Let's talk.