Portfolio Apollo Summit
Event Branding Creative Direction Conference

Apollo
Summit

Event brand creative for Apollo's flagship user conference, covering the full attendee experience from environmental design and stage graphics through to digital touchpoints and motion content.

Role
Creative Director
Client
Apollo
Year
2023
Deliverables
Identity · Stage · Digital · Motion
Overview

Brand Creative for a Sales Intelligence Leader

Apollo brought a distinct energy to the conference space, a company known for precision data and sales intelligence that wanted its event to feel equally sharp and confident. The creative brief called for a system that could carry the Apollo brand through a full multi-day summit: environmental signage, stage design, speaker assets, and digital promotion.

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Approach

Sharp, Confident, and Built to Scale

The design system was rooted in Apollo's existing brand but pushed toward something more event-worthy: bolder type, confident use of space, and a motion language that felt at home on a large-format stage. Every asset was designed once and adapted to multiple formats: from the hero LED backdrop to the badge lanyard.

2-day
Full summit identity system built end-to-end
13+
Event design assets across channels
3
Formats: Environmental · Stage · Digital
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