Co-Marketing at Enterprise Scale
At DocuSign I led creative for the company's most visible external partnerships, building co-branded campaign systems that had to simultaneously honor two enterprise brand identities while driving measurable adoption.
The work spanned major technology partnerships including Salesforce, Google, Microsoft, and Apple, alongside a parallel program of standalone DocuSign brand campaigns spanning digital, print, and out-of-home, including the "Just DocuSign It" and "Close Business Fast" lines.
Two Brands, One Campaign
Co-branded campaigns have a particular design challenge: every asset has to work for both companies at once. That means navigating two sets of brand guidelines, two approval chains, and two audiences, while still producing work that's visually coherent and commercially effective. The solution was system thinking first: establish a shared visual grammar at the outset of each partnership, then build the asset library from that foundation.
The standalone DocuSign campaigns ran alongside the partner work and pushed in a different direction: tighter, more confident, more direct. "Just DocuSign It" and "Close Business Fast" were concepted and executed in-house, with campaign architectures designed to scale across formats and markets without additional design cycles. The co-marketing program drove a 30% lift in platform adoption across partnership channels over a sustained three-year run.